There is no denying that more than half of business start-ups collapse as soon as they are operational and even a majority of those that push through the budding stage do make it to their pinnacle. Why is this, someone may ask. Well, the answer lies in the magical word “marketing”.
Needless to say, a business can hardly grow when marketing is poor since the primary motive of any business is to make profits and profits are made through access to new clients and new markets. In this article, we shall discuss some of the marketing strategies small businesses can use to push through the heat of the unforgiving competition.
Put the Needs of Your Prospects First
The good old saying, “the client comes first’’ remains true even when it comes to marketing for your small business. Many businesses collapse because they let the profit motive override everything else.
However, experts advise that the needs of your clients have to come first. This means you could even sacrifice some free samples at the beginning of your product launch just to stimulate curiosity and demand for your new product.
Clarify The Value of Your Products and Services
This is another area small business owners overlook. Many such business owners adopt marketing strategies focusing on the cost, where they simply want to paint a picture that their product is cheaper than the one in the next store.
How about you turn things around and instead educate your prospects on exactly what they will get from it? If you are selling mineral water or other liquid supplements, focus on the specific benefits as opposed to simply pointing out the fact that it is fairly priced.
Be Flexible in Your Pricing Strategies
It is only common knowledge that a business located in a city’s central business district would charge more on its products as opposed to one located in a more uptown area.
Due to this, it is only fair that you adjust prices accordingly. But most importantly, do not give this as a reason for the variance in prices but rather; insist the changes are proportional to the quality offered.
Demonstrate Your Expertise
This is yet another great strategy small businesses could use or their marketing. If you are, say, a plumber, ensure you undertake any plumbing need with utter devotion as it is only through this can you win the confidence of your customers.
In essence, always take charge of your role so you paint a picture of a dedicated professional. This will win you favor with your prospects and they will always be looking up to you for advise.
As we all know, the greatest endeavor is not winning prospects but keeping them. Therefore, ensure you do all in your power to build relationships with your new clients.
One strategy that is known to work in this regard is offering of loyalty programs, among other incentives that will make them remain loyal to your brand.
Keep In Touch
Last but not least, keeping in touch with your prospects remains one major strategy in marketing for small businesses. Their contacts could be used to inform them of new products or changes in your pricing as well as other dynamics of your business.
Even better, you could also use it to follow up on what their take is on a particular product they purchased from you or a service they used.